What is Google Adwords & How it Works? | Google Adwods service in delhi

Here we will be looking at Google Ads (formerly known as Google AdWords): Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them. There is no need to wait for your new site to work its way organically up the rankings. By using paid search you can see the immediate results and it’s not nearly as difficult to use or expensive as you may think. Techimpero, a Google Adwords service in Delhi , amplifies your online marketing needs and helps you reach your potential customers. Our mission is to provide our clients with expert digital solutions which bring them with a rich and diverse background in SEO, SMO, PPC & Digital marketing. Google Adwords service in delhi

Paid search: It is the term we use for advertising within the listings of a search engine. These normally appear at the top of a SERP or to the side, and increasingly look more and more like the organic results. At the moment, Google places a small green ‘Ad’ label on them.

Google is not the only search engine where you can do this; Bing also runs its own advertising network, called The Bing Network.

Basic principles of Google Ads: In a nutshell, you pick some keywords that a searcher might use on Google, and then create an advert that will appear on the SERP based on those keywords. Of course you are probably not going to be the only company wanting to serve adverts to people who use those particular terms. The rival companies can bid for the same search term.

If you want your ad to appear at all, you have to bid against the other marketers on how much you are willing to pay Google Ads every time a searcher clicks on your ad. The more you pay per click, the more likely your ad will appear in the search results (which are why paid search is often referred to as PPC, which stands for Pay-Per-Click).

However and this is a big however, unlike the other real-time bidding models, it’s not just the highest bid that is taken into account. To determine how high your ad appears up the SERP and whether it is shown at all, Google will assign it something called an ‘Ad Rank’.

Ad Rank: It is a metric that Google uses to determine the order in which the paid search ads are displayed on the SERP. “Generally speaking, the ad with the highest Ad Rank gets to show in the top position and ad with the second-highest Ad Rank gets to show in the second position (assuming the ads clear the relevant thresholds), and so on.”

Your bid amount is just one of the five factors that go into calculating Ad Rank. Other factors include:

• The quality of your ads and landing page (reflected in your Quality Score)
• The Ad Rank thresholds, a set of quality thresholds your ad needs to meet in order to be eligible to show. These can depend on the things like the topic and nature of a search, location, and device type
• Search context, including the query, the time of the search, the other ads and search results that show on the page, and other user signals like location and device type
• Ad extensions and other ad formats: these are the pieces of additional information you can add such as a phone number, or more links to other pages on your website.

Also Read: Types of Google Adwords Campaign

Bidding: You pay Google Ads each time your ad is clicked. The price you are willing to pay for each click is called the cost-per-click (CPC). You can pick a maximum bid amount, and if you choose the automatic option then Google chooses the bid amount for you within your budget and theoretically brings you the most clicks possible within that budget. There is also another less common option called the cost per impression (CPM). This is where you pay the search engine for every 1,000 times your ad appears on SERP. The user does not have to click through. You can choose between either the methods. The time it takes for Google Ads to look at all relevant advertisers bidding for a search term, decide whether there will be an auction or not, hold that auction, work out which ad offers a mixture of the highest maximum bid + quality score and finally serves that ad on the results page, is the time it takes for someone to type a search term into Google and receive the results which is about 0.26 seconds.